Founder's Story


Elle Torres defied all odds to create her own path to success. As a Summa Cum Laude graduate from the University of Boston, Elle had big dreams of becoming a Chief of Staff by the age of 35. However, life took her on an unexpected journey that led her to embrace entrepreneurship and establish her own business, The Rose Maven, in 2019.

After six dedicated years at a global company, she experienced the setback of being laid off. This unexpected turn of events could have deterred her, but instead, it fueled her determination to forge her own path. As a Latina, she faced additional challenges in the job market, only receiving offers for administrative assistant positions. However, she refused to let these circumstances define her future.

Driven by her entrepreneurial spirit, she decided to take a leap of faith and founded The Rose Maven in 2019. With her passion for beauty and creating memorable experiences, she set out to provide exceptional preserved rose arrangements to her clients. Her dedication to her craft and unwavering commitment to customer satisfaction shines through in every product she offers.

Elle's deep care for her business, products, and clients is evident in the way she goes above and beyond to make each client happy. The Rose Maven is more than just a business venture to her; it's a way to connect with people, celebrate special moments, and create lasting memories. Elle's humble nature and passion for what she does are the driving forces behind her success.

In her journey, she faced personal battles with anxiety and depression, which she bravely confronted head-on. With a positive mindset and unwavering determination, she sought help, practiced self-care, and found solace in her work. The Rose Maven became her sanctuary, a space where she could channel her energy, creativity, and passion.

rose maven red heart preserved roses

Her story serves as an inspiration to anyone facing adversities in their career or personal life. She proves that with resilience, determination, and a positive outlook, dreams can be achieved. Elle's journey reminds us that setbacks are not roadblocks but opportunities for growth and self-discovery. Her story is a testament to the power of believing in oneself and pursuing passions relentlessly. 

The vibrant entrepreneur has defied expectations and created her own path to success. Through setbacks, challenges, and personal struggles, she embraced entrepreneurship and built a thriving business that brings joy to countless clients. Elle's story is a reminder that our greatest strengths can emerge from the darkest moments, and with unwavering passion and a caring spirit, we can create something truly remarkable.

To learn more about Elle and her journey, you can check out these interviews:

  1. LNNs Interview: Elle Torres
  2. Canvas Rebel Interview: Meet Elle Torres
  3. Voyage Houston Interview: Conversations with Elle Torres


Instagram: @therosemaven | Facebook: The Rose Maven | LinkedIn: Elle Torres - The Rose Maven  | X: @therosemaven  | YouTube: The Rose Maven

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